ABOUT

Bräuner FMCG www.brauner-as.dk Bräuner APS AS A/S FMCG Peter ECR Efficient Customer Response Danish Category Management Supply Chain Consumer Goods Consulting Retail Value Creation

Peter Bräuner, CEO, founder and owner of Bräuner FMCG, has more than 30 years national and global experience from the FMCG business area. After spending nearly 5 years in the COOP Head Office in Copenhagen, he was e.g. responsible for the start up of Procter & Gamble in Denmark, followed by 12 years as Country Manager for P&G launching over 10 brands.Thereafter 17 years as Founder  & CEO of multi award winning Nordic FMCG distributor Bräuner A/S. Including pan Nordic offices and distribution. After a short period with other different roles Peter Bräuner is now offering his well known and international recognised FMCG capability again via own company offering the service of the future.

 


Peter Bräuner introduced ECR – Efficient Consumer Response - in Denmark and was one of the first FMCG managers, who focused on category understanding in cooperation with the key retailers. Peter Bräuner was the promoter of the first ECR-conventions in Denmark and has given more than 30 speeches and presentations on the topic. He has completed category management and supply chain projects with several key retail channels in Denmark.Combined with Category Management and Shopper Marketing understanding.See also personal LinkedIn site.

”Peter Bräuner has always been ”hands on”. He knows what he is talking about. Before we even thought of bringing ECR into Europe, Peter was already doing it. He helped tremendously the ECR development not only in Denmark but in all the Nordic countries”

Vincent Robert, Former Customer Business Director, P&G